Dotty Sherbets

Sherbet Branding

Dotty Sherbets is a sherbet ice cream company that seeks to scoop out new and eccentric flavor combinations in their frozen dessert. The flavor combinations include salted watermelon, blueberry sage, blackberry tomato, and carrot honeycomb. The project scope consists of the identity toolkit, packaging of a pint and half-gallon size, a website mockup for desktop and mobile, OOH and direct mail advertising, along with a snapchat filter. The logo took inspiration from the vintage nature of sherbet, as well as the fun, wacky, and dotty flavors of the frozen treat. Many elements of the branding display the concept of two flavors, from the logo, to the packaging spirals and patterns.